Google Updates and SEO Onpage Optimiztion

Google Updates

•     Panda:

*Introduced in 2011.

*The panda update mainly used to search result quality increase.

*It’s a one of strong updates for google.

*it’s against to content spamming.

*Content duplicating (Plagiarism).

*Low quality content publishing is punishable for google.

*Spelling mistake and grammatical errors also.

*Shallow content.

*content spinning: Reduce similarity ratio of pages with in shallow content.

*content rich pages.

*content automation.

*keyword stuffing.

 

•      Panda 4.0:

* Content duplication

* This algorithm used to add for permanent filter.

• Penguin:

*It’s introduced in 2012.

* It’s against to link spamming and link exchange

* Low quality link directory is don’t like google.

*Link farming and link scheming also.

*Paid links.

*Command spamming: Is use for other sites add the commands or links.

*wiki spamming: Wikipedia sites and others the edit for the content and share the links.

*Guest bogging: The authority blogs that will accept the write guest article or post.

•      Penguin 4.0:

*It’s the real time updates.

•           Pigeon:

*It’s introduced in 2014.

*Pigeon is Local seo updates.

*It is poor on page and off page seo.

*Steps:

·  First step is google -my business register.

·  Then add for pin, address, and place.

·  Site maintaining.

·  Map-geo tagging.

·  Social media interaction.

•           Hummingbird:

*It’s introduced in 2013.

*It’s related to semantic search result.

*More people accept the information and details are shown in google search result.

*It’s against the Low quality.

*Keyword stuffing.

•      Rank Brain:

*it’s introduced in 2015.

*Advanced version of Hummingbird.

*Users how to search keywords, google shown the results in search engine.

*Rank brain updates is perform by artificially.

*Shallow content.

•      Parked Domain update:

* It’s introduced in 2012.

*Sites or domain is booked in advance, this activities avoid for google update is parked.

•      EMD:

*It’s stands for Exact Match Domain.

*It’s introduced in 2012.

*It is a small update for google.

*Avoiding the low trust value for the domain and site in search engine.

•      Pirate update:

*It’s piracy rate update.

*Websites (content, image and video) in violated copyrights, it is punishable offense, DMCA complaint (Digital Media Corporate Act).

•      Possum:

*Tense competition in your target location.

*The update that local results more depending on the searcher’s location.

•          Mobilegeddon update:

* Mobilegeddon update is Mobile friendly update.

*Where text readable without tapping and zooming.

*The tap target are spaced appropriated.

SEO Onpage Optimiztion(Onsite Optimization)

* Onpage optimization is good content, good keywords selection, putting keywords on correct places, giving appropriate title to every pages.

*Snippet –Is the description portion of a google search listing.

*Crawl the websites for the optimization.

*Optimize your site, page by page. Consider below mentined,

Title tag:

*Most important factor of your title tag.

*The title character length – 55 to 60.

*Pixel width – 512.

*Each page should have unique title.

*title must have impressive.

*title must probability.

*Keyword cannibalism: page titles are same, it’s not well. This is called cannibalism.

*stock word: meaningful title write, use the stock word (is, and, for).

*3 or more words must use in title.

*Titles, don’t write full capital letters. 

Meta Description: 

*Meta description: To make sure you include your keyword in the pages.

*character length – 150 to 160.

*Impressive and unique in Meta description.

*pixel width=1024.

 URL:

*Writing URL strings, they should be shot and easily readable.

*Analyzing length of URL’s ahref found that shorter URL’s tend to rank better.

H1 tag: 

*H1 tag is the identity mark of page.

*H1 is the most important heading tag.

H2 and H3 tags:

*H2 and H3 tags are next level of heading tags.

*You should include different of your keyword in your heading to give your onpage seo is boost. 

Image optimization:

*When adding an image to a page, be sure to include a descriptive file name and alt text.

    

Content optimization:

*People read differently online, simple and short sentence is useful.

*Breaking up the text in your posts, makes your content more easily readable.

Keyword optimization:

*Is also known as researching, analyzing and selecting the best keywords.

*The searcher base with keywords for seo that help connect searchers to your site.

*Keyword density: Focus for keywords, how many times occurrence the  percentage is keyword density(max. 6%). 

Robot meta tag: 

*Robot Meta directories are pieces of code that provide crawlers instruction for how to crawl or index in web page content.

*noodp tag: It’s means don’t use in open directory.

*Example:<meta name=’robot’ content=’index’ follow/>

<meta name=’robot’ content=’noodp’ />

Anchor text optimization:

*Anchor text is the clickable text in a hyperlink.

*Proper use of anchor text can help the page linked to rank for those keywords in search engines.

Authorship optimization: 

*Authorship optimization in search engine optimization. Authorship optimization or editorial power is the way for article authors to connect with google to their published content to create ownership.

*Provides authority and validity to connect readers.

Conclusion: 

My previous post is Important Terms of  SEO and Social Media.

Sajin