The History of SEO and Social Media
Important Terms of SEO and Social Media
Search
engine is a service that allows internet users to search for content via the
World Wide Web. A user enters keywords into a search engine and receive image,
data and videos etc.
Process connected with SEO:
Crawling:
The Crawlers are programs that search engines use to scan or crawl.
Catching:
To understand marketers mean by SEO content. It’s helpful to
break down the phrase into its component parts. The process of optimizing a
website so that people can easily find it via google search engines.
Indexing:
Indexing means that the page is eligible to show up in
googles search result.
Web Master:
A web Master is a person responsible for maintaining one or
many websites.
SEO Stater Guide:
Search engine optimization expert is someone trained to
improve your visibility on search engines. By following this guide, you should
learn enough to be well on your way to an optimized site.
Evolution
The History of SEO and Evolution in describe is below.
Niche specification:
It means content oriented specification.
White Hat SEO:
White Hat SEO utilizes techniques and methods to improve the search engines rankings of a website which don’t run afoul of search engine (mainly google) guidelines.
Black Hat SEO:
It’s exploits weaknesses in the search engine algorithm to
obtain high rankings for websites. Such techniques and methods are in direct
conflict with search engine guides.
Gray Hat SEO:
Is recognizable pricing. Since the Search Engine
Optimization Company has to reduce cost by resorting to questionable techniques
in order to delivery result. Instead of highly involved campaign activities.
Keyword Stuffing:
*it is a Black Hat SEO.
*Search Engine can tell when keywords are automatically
distributed throughout the text or in a websites.
Link Specification:
Internal linking is a potent SEO strategy but many people
think it complex. Hyperlinks and
appropriate anchor text to link to a specific page on your site that
relevant.
Quality Link Specification:
*Is the link building process.
*Is the process of getting other websites to link to your website.
Page Rank:
*The page ranking is that google users to determine the
ranking of sites on it search engines.
*The trust value =’10’(1 to 10).
Back Rub:
*It’s also called Back Link.
*Sargey Brin and Larry Page started in 1996 to develop a
search engine, They named that project
‘Back Rub’.
*Back Links are inbound hyperlinks from reputable and high
ranking websites.
Passing the Juice:
*It’s is the process is Link juice.
*The equity passed from one page or site to another, This
value is passed through hyperlinks.
*Search engines see links as votes by other websites that
your page is valuable and promoting.
<a href="http://abc.com" ref="nofollow">abc</a>
Google AdWords:
*The name google changed as google Ads.
CPC - Cost Per Click value.
*PPC – Pay Per Value(google) is also known as CPC.
*It is an internet advertising model used to direct traffic
to websites.
Google AdSense:
*Google Ad sense is one of the best ways to make money from
your site.
Types:
- Search Ad
- Display Ad
- Text Ad
*Suggest keywords.
*Personalized keyword.
Interaction:
Interaction means spending time for websites and interact
the activities.
Pogo Sticking:
*Introduced in 2009.
*The searching time ,automatically the keywords useful one shows first is called
pogo sticking.
Bounce Rate:
*One website visiting time-just visit don’t go inner page
and the spending time of website is low. This activity is bounce rate.
*Bounce rate is increase -> tolerance is decrease.
*it’s effected for websites rank rate.
Social Media:
*It’s introduced google in 2010.
*It’s also called social media signals.
*More shares ,likes and commands in social media ,You have more
interaction.
*Social media authority value.
*interaction value.
Influential power:
*How many users interacts the posts and other things. The
users influence is called influential power.
*relational influential.
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